Positioning your product's personality.
Discovering your Difference to Capture Dominant Mind Share and Market Share.
Positioning delivers personality to your products and perspective to your audience.
The traditional 4Ps of marketing have now disrupted. The new Ps that have taken their place include 'Positioning' at first. Without the right positioning, creating differentiation, dictating prices, achieving scale, and capturing dominant market share and mindshare is nearly impossible.
What We Create
A Positioning that escapes your competition, making it Simple but Significant!
Simplicity is loved over complexity and holds credibility. Positioning is what you want your brand to be known for and loved over your competitors. Perfect brand positioning reflects the core values of your company in alignment with your customers' requirements.
A Holistic Approach to your unique Positioning
Identifying Brand Purpose & Story
Brand Purpose + Story = Brand DNA
There must be a purpose behind your business and a story you trace while heading with that purpose. From inception to where your company is headed. Keeping that in mind, we'll sit together to create a messaging that is authentic and connects.
Developing Brand Positioning Strategy
Positioning Strategy = Market Advantage + Category Advantage + Competitive Differentiation
The value of your positioning must last for a decade. In this phase our experts conduct industry analysis, identify market advantage, study consumer behaviours and talk to customers which helps in creating the right strategy for your everlasting positioning.
Crafting your Positioning
Through the in-depth study of all external and internal drivers that affect your company's growth. In this phase, we craft a positioning statement that articulates your business into simple yet powerful words.
Brand Alignment & Execution Plan
In this phase, we make your brand alive through a proper execution plan. Your brand positioning and messaging should be alike throughout your presence. So to reap the benefits of your positioning we help you with an alignment and execution plan.
What do we do differently?
Help get that specific spot in your target audience's mind!
Increase your brand visiblity in the market with right marketing practices shaping your brand value. All leading to the big question – the profitability of your business?